Sunday, March 14, 2010

How to Effectively Target Markets. Tips for Successful B2C, B2B and B2G Marketing

Presented by Alianda

Date: Thursday, March 25th

Time: 3:00-4:30

Fee: $20 (Free to Incubator Clients)

Location: 12565 Research Parkway, HR Suite 360, Training room #123, Orlando, FL., 32826

Please RSVP to Renee Ayala at 407-882-0202 or via email

This seminar will be an opportunity for entrepreneurs to learn more about successful marketing strategies for Business to Consumer (B2C), Business to Business (B2B) and Business to Government (B2G) markets. Kathleen Peters, Alianda's Director of Strategic Marketing will present critical factors for target marketing and will compare & contrast market specific strategies, media and tactics. She will present examples of B2C, B2B and B2G marketing from national brands and will lead attendees through the basics of developing a target market strategy for their own target markets. Attendees are encouraged to bring any current marketing materials they would like reviewed by our creative directors during the interactive portion of the seminar.

About Alianda

Alianda is an Orlando advertising agency founded by former Walt Disney World marketing executives. Founded in 1999, the firm has handled major branding and advertising assignments for Enterprise Florida, FedEx, St. Jude Children's Research Hospital, the island of St. Kitts and hotels throughout the country. Alianda has also worked with many start-ups in the Orlando area, helping firms to establish and build their brands through the development of logos, sales collateral, websites and advertising campaigns. Agency participants in the March 11 luncheon include co-Creative Directors Mitchell Erick and Daniel Moye, and Kathleen Peters-Alianda's Strategic Marketing Director.

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