Date: Thursday, March 11th Time: 11:30-1:00
Fee: $20 (Free to Incubator Clients)
Location: University Tower, 12201 Research Parkway, 2nd Floor, Orlando, FL., 32826
Please RSVP to Renee Ayala at 407-882-0202 or via email rayala@mail.ucf.edu
This luncheon seminar takes you through the critical issue of creating and marketing your firm's brand. You'll see how smart and consistent branding works to your benefit by making a connection between your firm and its customers. With examples of Fortune 500 firms and tech firms right here in Orlando, you'll learn the key steps involved in determining your brand strategy, developing a company or product logo, and creating a cohesive set of marketing materials and advertising that will help to set you apart from the competition. You'll see the creative and strategic development process first hand via an analysis of the rebranding of an Orlando telephone company and you'll gain confidence in your ability to lead and manage the branding and marketing of your own firm.
About Alianda
Alianda is an Orlando advertising agency founded by former Walt Disney World marketing
executives. Founded in 1999, the firm has handled major branding and advertising assignments for Enterprise Florida, FedEx, St. Jude Children's Research Hospital, the island of St. Kitts and hotels throughout the country. Alianda has also worked with many start-ups in the Orlando area, helping firms to establish and build their brands through the development of logos, sales collateral, websites and advertising campaigns. Agency participants in the March 11 luncheon include co-Creative Directors Mitchell Erick and Daniel Moye, and Kathleen Peters-Alianda's Strategic Marketing Director.
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