NanoMarkets New Report Sees $6.0 Billion OLED Lighting Markets by 2015

News Release August 5, 2010 NanoMarkets New Report Sees $6.0 Billion OLED Lighting Markets by 2015 Glen Allen, Virginia: NanoMarkets has just published its latest forecasts of worldwide OLED lighting markets. According to NanoMarkets, OLED lighting will generate $6.0 billion in revenues by 2015 driven by the need for cost efficient lighting in a number of different applications, including general illumination, architectural lighting, backlighting, vehicular lighting and signage. The report titled, "OLED Lighting, An Eight-Year Market Forecast (2010)," is part of the firm's "OLED Lighting Market Planning and Advisory Service" that was recently launched and leverages years of painstaking analysis and forecasting of the OLED lighting market on the part of NanoMarkets. Further details about this and other OLED lighting related reports can be found on the firm's website at www.nanomarkets.net. Findings: At present, most of the firms offering or planning to supply OLED lighting are focusing on the general illumination and/or the architectural lighting sectors, which together, NanoMarkets believes, will account for just over $4.0 billion by 2015. The report discusses the types of OLED lighting products that will be needed as effective substitutes for today's incandescent and fluorescent bulbs and tubes and the price points that these new OLED lighting products will fetch. However, there are also other applications for OLED lighting with considerable potential. For example, vehicular lighting is expected to bring in over $750 million in revenues in 2015. NanoMarkets' forecasts in this report also include two different scenarios for OLED backlighting; one in which OLED prove themselves to be an effective substitute to today's electroluminescent lighting and one in which OLED technology reaches a level of development where it can provide an effective backlighting technology for LCD displays. Under this second scenario, NanoMarkets believes that OLED backlighting could generate revenues as high as $1.4 billion. About the Report: This report analyzes and quantifies the opportunities for the emerging OLED lighting space. It discusses what economic and technical challenges will need to be overcome in order to reach acceptable revenue levels as well as examines the alternative scenarios and the impact of panel size, efficiency, luminance and lifetimes. In addition, to providing detailed forecasts, this new report considers the impact of performance improvements, funding and the establishment of the first OLED lighting manufacturing plants on the growth of OLED lighting revenues. This report is part of NanoMarkets' "OLED Lighting Market Planning and Advisory Service" that provides a comprehensive package of market reports, research notes and research inquiry hours. The service provides market forecasts, a detailed analysis of the business case pushing OLED lighting forward, suppliers leading and influencing the market and the materials and manufacturing developments behind this growth. About NanoMarkets: NanoMarkets tracks and analyzes emerging market opportunities in energy and electronics markets created by developments in advanced materials. The firm has published numerous reports related to electronics and display materials. Visit http://www.nanomarkets.net for a full listing of NanoMarkets' reports and other services. Contact: Robert Nolan NanoMarkets (804) 360-2967 rob@nanomarkets.net