The UCF Business Incubation Program has forwarded this information to you on behalf of our friends at the UCF Book Festival.
Please join us at the UCF Arena April 17. For more information visit the Web site at www.bookfestival.ucf.edu or see the attached flyer.
Presented by Alianda
Date: Thursday, March 25th
Time: 3:00-4:30
Fee: $20 (Free to Incubator Clients)
Location: 12565 Research Parkway, HR Suite 360, Training room #123, Orlando, FL., 32826
Please RSVP to Renee Ayala at 407-882-0202 or via email rayala@mail.ucf.edu
This seminar will be an opportunity for entrepreneurs to learn more about successful marketing strategies for Business to Consumer (B2C), Business to Business (B2B) and Business to Government (B2G) markets. Kathleen Peters, Alianda's Director of Strategic Marketing will present critical factors for target marketing and will compare & contrast market specific strategies, media and tactics. She will present examples of B2C, B2B and B2G marketing from national brands and will lead attendees through the basics of developing a target market strategy for their own target markets. Attendees are encouraged to bring any current marketing materials they would like reviewed by our creative directors during the interactive portion of the seminar.
About Alianda
Alianda is an Orlando advertising agency founded by former Walt Disney World marketing executives. Founded in 1999, the firm has handled major branding and advertising assignments for Enterprise Florida, FedEx, St. Jude Children's Research Hospital, the island of St. Kitts and hotels throughout the country. Alianda has also worked with many start-ups in the Orlando area, helping firms to establish and build their brands through the development of logos, sales collateral, websites and advertising campaigns. Agency participants in the March 11 luncheon include co-Creative Directors Mitchell Erick and Daniel Moye, and Kathleen Peters-Alianda's Strategic Marketing Director.
For Immediate Release
March 9, 2010
Contact: Governor’s Press Office
850-488-5394
MEDIA ADVISORY
Continuing his commitment to strengthening Florida’s economy, Governor Charlie Crist will host bill signing ceremonies throughout the state to promote legislation providing tax relief to Florida businesses, Wednesday, March 10, 2010. House Bill 7033 reduces Florida’s unemployment compensation tax for two years by delaying changes to the unemployment tax calculation methodology. Economic development organizations and partners are encouraged to attend.
Details for the events are as follows:
Tallahassee
Time: 9:00 a.m.
Location: The Capitol, Governor’s Large Conference Room
Address: 400 South Monroe Street, Tallahassee, FL 32399
Orlando
Time: 11:15 a.m.
Location: Central Florida Partnership at the Chamber of Commerce Building
Address: 75 South Ivanhoe Blvd, Orlando, FL 32802
Tampa
Time: 1:00 p.m.
Location: Tampa Bay Partnership
Address: 4300 W. Cypress Street, Atrium, Tampa, FL 33607
Fort Myers
Time: 2:45 p.m.
Location: Greater Fort Myers Chamber of Commerce
Address: 2310 Edwards Drive, Fort Myers, FL 33901
Miami
Time: 4:40 p.m.
Location: Greater Miami Chamber of Commerce
Address: 1601 Biscayne Boulevard, Ballroom Level, Miami, FL 33132-1260
Courtesy Enterprise Florida
The UCF Business Incubation Program and UCF College of Business announce the next offering of the
"Excellence in Entrepreneurship Certificate Course"
This dynamic, intense short course explores the realities of planning and starting a company and helps you learn how to successfully develop and launch a business.
Taught by experienced entrepreneurs, professional service providers and entrepreneurship faculty from the University of Central Florida, the course will help you clarify your business concept and walk you through the steps of planning and starting a business. The course will introduce you to resources and advisors that provide invaluable support in laying the foundation for a successful company. Below are comments from some of the participants in our last class:
"This course has been extremely helpful and beneficial. I really appreciate how 'the good, the bad and the ugly' were presented and the wealth of resources in
"We've had an amazing restructuring due to what we learned in class and are experiencing an increase in business."
"The class really helped to crystallize what I was doing, how to do it better and who I am doing it for. Thanks!"
"I'm better prepared to build a quality team and I'm excited about the marketing ideas I learned. The course is an outstanding value!"
The course begins Tuesday, April 20, 2010 and concludes Thursday, May 13, 2010. Classes will be held from 6-9pm at the Disney Entrepreneur Center facility located on 315 E. Robinson Street, Suite 100, Orlando FL., 32801.
The course fee is $400 for the first participant from a company and $200 for each additional participant from the same company. To register please visit our website at http://www.incubator.ucf.edu/. Registration must be completed no later than April 13, 2010. We strongly suggest that all individuals involved in management of the company participate together in the course.
If you have applied to or expressed interest in being considered for acceptance to the UCF Business Incubation Program, this course is a required element of the application process.
Class Schedule
Tuesday, April 20, 2010
Session 1 – Developing Successful Business Ideas
Is your business concept an idea or truly an opportunity? Learn how to tell the difference. Learn how to analyze the opportunity to develop an effective business model.
Thursday, April 22, 2010
Session 2 – Building a Strong Business Team
The product or service you will offer is important. Even more important is the team you build - management, employees, Board, investors, service providers. Learn how to build the best team possible to drive the success of your new venture.
Tuesday, April 27, 2010
Session 3 – Proper Legal and Ethical Foundations
Many decisions are involved in establishing a new venture. Learn what the legal options are. Explore how to establish high standards of business ethics.
Thursday, April 29, 2010
Session 4 – Marketing Strategies and Effective Sales
No matter how beneficial your product or service is, if you don’t know who the customer is and tell the message in an effective way to get their attention, you won’t have sales.
Tuesday, May 4, 2010
Session 5 – Funding and Financing
You’ve analyzed the opportunity and begun to build a team to drive success. You’ve written a great business plan. How do you secure the financial resources to make it all happen?
Thursday, May 6, 2010
Session 6 – Entrepreneurial Insights
A panel of experienced entrepreneurs will share their insights “from the trenches”. What have they learned? What would they do differently? What is their advice to you?
Tuesday, May 11, 2010 and Thursday, May 13, 2010
Session 7 – Business Presentations
You will have the opportunity to make a presentation to a group of experienced entrepreneurs and get feedback about your business, market and financial opportunities
ENROLLMENT FOR EACH COURSE IS LIMITED TO THE FIRST 14 Companies.
